Mission
Fashion can be transformative, and at THROW we take that notion to heart. THROW takes designer and industrial materials that have served a purpose, then transforms them through re-design into something beautiful and new again. From surplus designer fabric left at the cutting room to giant vinyl trade show banners destined for landfill, THROW diverts excess from the supply chain and gives it new life.
THROW’s focus is on up-cycling rather than recycling. What’s the difference? Recycling generally goes more downstream (think designer jeans recycled into insulation, or elegant writing paper turned into egg cartons). Up-cycling breathes fresh—and better—life into a material while preserving its integrity (excess designer silk strips woven into a silk pillow, water bottles turned into clothing, or banners repurposed into hip vinyl bags).
“The current, linear lifecycle model of ‘make, use, dispose’ is commonly referred to as ‘cradle to grave’. At THROW, we aspire to a more continuously cyclical ‘cradle to cradle’ model of ‘repurpose, remake, use, reuse and repeat’, says THROW founder and sustainability expert Anthony Lilore.
“THROW’s philosophy is more about “re”, think:”
re-birth, re-align, re-store, re-use, re-source and repeat.
Fashion is said to be among the world’s largest polluters and textiles comprise almost 6% of U.S. landfills. THROW’s mission is to divert such materials destined for the landfill into your hands. THROW’s team has extensive manufacturing and showroom contacts in the fashion industry, meaning nearly unlimited access to materials in need of up-cycling.
“Thanks to a nearly endless feedstock of “previously purposed” excess, we can create almost anything we can imagine from totes, duffels, messenger bags, and cosmetic cases to scarves, shawls, home accessories like pillows and throw blankets, and much more” says Lilore.